DHC

Brand Identity + Logo Design

Duty Honor Country is a full-service commercial real estate company led by Jon Luttwak, a West Point graduate and former Army Captain. The identity draws from the forms of captain’s chevrons.

Early sketch exploring the core geometric structure that informs the DHC logo.
DHC Sketches Side By Side
U.S. Army captain’s rank patch photographed on a neutral background, showing the double-bar insignia that inspired the DHC logo.
DHC logo forming through Ember construction guides on grid
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